Content-type: text/html Downes.ca ~ Stephen's Web ~ Dell Must Hate Us

Stephen Downes

Knowledge, Learning, Community
One of the things i can't wrap my head around is the idea of a company having a "voice". Oh, I know, it's a common thing - and people actually expect certain things out of a company voice, which is why this post is such a negative response to the very informal nature of Dell's Twitter "voice". But how did this come to be? How did we even give inanimate objects, like companies, a very human attribute, a "voice" - and given that we did so, why do we presume, as we so obviously do, that such a voice has to be prim, proper, conservative, dull, boring, mawkish and patronizing? I am totally tired of there being only one sort of 'appropriate' form of corporate voice. Because if a corporation (as a concept) can only be one sort of thing, all the more reason to kill it.

Today: 6 Total: 107 [Direct link] [Share]

Image from the website


Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

Copyright 2024
Last Updated: Nov 23, 2024 3:26 p.m.

Canadian Flag Creative Commons License.

Force:yes