Clark Quinn, on the dimellans face by publishers and the new value proposition: "Educational publishers have a lot of opportunity to change, but little choice. The nature of their business and the changing environment provide little opportunity to do aught but find new ways to capitalize on their core value add of high quality content. Doing that in the digital era means leveraging that content to create a compelling learner experience. Understanding learner experience, content development processes that can deliver flexible learner experiences, and the ability to explore different offerings and exploit those that have market resonance is the fundamental change needed to publish, not perish."
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