Just in case it's not obvious, I want tyo go on record as agreeing with those who predict that News Corp's anti-Google action will fail. It's not simply because the company is trying to create scarcity instead of value - other industries (the OPEC cartel, the diamond industry, etc.) have succeeded at this. It's because it doesn't create a fair marketplace. "Who will create a FairTrade for media? That's every media player's next great challenge. MicroFox, still trapped in the confines of strategy 1.0, can't take it on. But somewhere out there is a Constructive Capitalist who will - and when they do, kiss big media goodbye."
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