I agree with Tony Hirst that content delivery from libraries should be contextual. And from other content sources too (why do libraries always assume they are the only source of relevant content?). But I'm not convinced that ad servers have given us a useful model for that yet. Either that, or ad servers have reached some sort of understanding of my needs and interests that is deep and impenetrable to me. Really, AdWords is a fairly naive association of advertisements with keywords on a page. That's hardly what we expect from our libraries.
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