I've been researching freeze-dried food for my upcoming bikepacking trips. Because of recent events, I want to ensure I'm buying from Canadian suppliers. I got a list of providers from Google and then searched on each to check its web page. But Google clutters the results with lists of 'in stock' products at Amazon instead, so I added the '-ai' flag to my search request to knock out the AI. AI fail, right? But then I asked ChatGPT for a list of Canadian freeze-dried food companies and got a good list, with descriptions and links to the right websites. The lesson here is two-fold: Google search is becoming useless, and is not helped by AI, but if I adapt my own practices, AI generates better results. All of which sort of validates Om Malik's point here.
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