Good question: "Where does targeted advertising end and personalized learning begin?" I suspect the answer would have a lot to do with the locus of control. The Software & information Industry Association takes a different approach, "That data should be used only for educational purposes, that its use should be fully disclosed and transparent and full consent obtained from families, that all reasonable security procedures should be followed and schools be notified in case of actual data breaches." Scott McLeod comments, responding to Katherine Varker, Associate General Counsel for McGraw-Hill Education, that "The fact that you don't know – or don't care – means that I don't want your company anywhere near my kids."
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