It's not quite the same as licensing the content for reuse, of course, since the user has to be online to view embedded photos, and the photos are send froma Getty server, which means that websites can ensure speed of delivery, and that the Getty server logs all transactions. But hey, since so many people make use of online images in this way in any case (yours truly included) it's a welsome development, and dare I say, the de facto standard operating procedure for the use of web media (indeed, Getty may be getting ahead of the curve by allowing this use, which implies that it could refuse permission, rather than simply accepting the default premise that anyone can embed web imagery.
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