This survey released by Canadian Science Publishing suggests that for scientists "open access was 8 times less important than impact factor and 13 times less important than journal reputation when selecting a journal." These results aren't surprising whn you consider that "The sample for this survey was drawn from two databases maintained by Thomson Reuters: BIOSIS and Web of Science." Even so, if you read the survey itself (36 page PDF) you find significant and growing support for open access publishing (interestingly, Canadian Science Publishing is what became of the NRC Press after it was privatized a few years ago; it has adopted a form of author-pay open access publishing).
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