I'm sure every research has had the same experience: we do a search on Google or follow up a promising reference form some other paper, access the link, and are faced with nothing but a subscription wall. It's a daily occurrence for me, and to my min, these search results are nothing but spam. The Open Access Button is intended as a remedy. "We have gone from an idea to a really useful, workable bookmarklet which has helped track thousands of people running into paywalls. Our bookmarklet was great, we love it but we want to grow and make the Open Access Button better, we're launching the new Open Access Button on Tuesday October 21st." See also: "Researchers want to be read, acknowledged and quoted."
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