We need to "stop thinking about pageviews or other traffic-focused metrics, and start thinking about measuring actual attention or engagement," says Chartbeat founder and CEO Tony Haile as his company is set to open access to the company's metrics and procedures. Although these metrics are intended for the web content industry, it's hard not to think that they will be relevant to e-learning as well. They are, after all, a prima facie indicator of engagement, which is a primary indicator for learning. It would also be interesting to see cross-industry analysis - one wonders how a MOOC really does compare to a newspaper website, YouTibe channel, or advertising campaign.
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