Here's another MOOC business model - MOOC as a loss leader for textbook sales. And 'free MOOC' as pilot (it reads as though they will charge fees for later iterations of the MOOC). "The success of the Crush Step 1 MOOC pilot will help Elsevier evaluate its ability to work within the MOOC model and develop trusted content that informs and engages medical students," said Theodore O'Connell, MD, author of Crush Step 1. "Using results from the pilot, Elsevier will understand how we might develop a full USMLE course and other course guides." Of course, the MOOC starts with a detailed registration form - so I don't think they don't really get the idea of 'open'.
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