Yes, There Is a War on Advertising. Now What?
Maureen Morrison, Tim Peterson,
Ad Age,
Sept 14, 2015
Probably one of the most unloved industry on the planet is the advertising industry. Sure, it's a $58.6 billion business. But public opinion is firmly on the side of the consumers as advertisers ponder lawsuits, cartels, dire warnings, and anything else they can imagine to force people to view ads. They're currently trying to attack ad blockers - but that's just going to make consumers more irate. "We can block the ad blockers, but technology always finds another way," says Joe Marchese from Fox Networks Group. "It isn't a long-term solution. It's incumbent on us to find better answers and fix the relationship."
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