This is another indication of the changing nature of language. The article describes the ascent and influence of Pantone, a company that defines a standard set of colours (and how to create them mixing 14 different inks). But it's more than that. It's about colour as language, it's about the language of colour, and it's about how we're creating new ways of communicating with each other. "For us, it was coming up with a way to communicate what's taking place in our language," Pressman says. "It's our way of chiming in. We speak a language of color. So we see things in color. We can explain things in color." Cf. Speaking in LOLcats.
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