I think this is exactly the wrong lesson, but it's the one being drawn nonetheless: "The fatal flaw in the "classic MOOC," as Thrun noted in an interview with PandoDaily, is that it is free. "We learned we can drastically boost learning outcomes by adding a service layer around MOOCs… It's not a MOOC [anymore] because we ended up charging for it." I think a better lesson is this: "putting up a lecture online without the rest of the traditional education infrastructure resulted in very low completion rates." The key is to do it without charging admission. Oh, and fwiw, Sebastian Thrun has stepped down as Udacity CEO.
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