This is one of those surveys (47 page PDF but you might have to sign up for spam) that I think puts words in people's mouths. According to the report, 89 percent of respondents say "digital learning tech should respond and adapt to my unique way of learning." What students says "my unique way of learning?" And actually, personalization isn't the big draw. 89% agree or strongly agree that "Digital learning technology should respond and adapt to my unique way of learning." (p. 29) But 65% of them say "I like being able to study anytime, anywhere" while only 21% say "I like technology that responds and adapts to my unique learning style." (p. 27) The survey plays fast and loose with the words and concepts here, conflating between "learning style", "adaptive learning" and "my unique way of learning". Campus Technology reports what the report says, but should take a more critical stance in its journalism.
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