Jane Hart taps into what I think is a fairly common tendency in enterprise social learning: "it is seen in terms of imposing social and collaboration tools on the workforce, compelling them to share and collaborate, and then controlling and tracking what they do share." This doesn't work because those that are already sharing resist attempts to have them change tools or submit to monitoring and control, while those who don't share resist the pressure to share. She recommends (and I agree) "a supportive bottom-up approach, which is more about supporting those individuals who already are sharing and collaborating with one another and encouraging others to experience the benefits."
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