The Outernet Is Coming
Business2,
Jun 25, 2001
Interesting article on a rising trend - the emergence of the 'outernet.' The outernet is a connected network of computer screens, used mostly for advertising, on public display in public areas. It's typical business-think to view them only as useful advertising vehicles. Outernet terminals, though, will interact with your PDA, doubling as a public net access point (with a big screen display), useful for finding information, conducting transactions, or sending customer feedback. They will show advertising only when not in use. Why an interactive outnet? Because people will just ignore it otherwise. Vy Joanne Helperin, Business 2.0, June 26, 2001.
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