This is an interesting idea which may have an even more interesting business plan. In its simple form, the VSyndicate service will allow college newspapers to share stories. This is the online version of a practice which has existed for many years (so I remember from my days with Canadian University Press - CUP). But a service like this also provides an excellent opportunity for marketers to add their own stories to the mix. Stories like, well, movie reviews. Now this is just speculation - the announcement doesn't say so explicitly - but: marketing, presented as news, in student newspapers. Perfect. Digital Partners Press Release, July 3, 2001.
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