Maish writes, "This presentation made by Marc Retting and Aradhana Goel is one of the finest examples of using down-to-earth methods and practices to create engaging user experiences." My view is that Maish's description is actually an understatement; you will want to linger over and savour this presentation. I would add one thing: that the sort of approach described by the author can be applied much more informally to smaller problems. Like, for example, the organization of coffee lines or buffet tables. Or simple web pages. The who point here is the two-step process: understand, then attempt to fit. And in the unstated third step: try to imagine the steps people go through in order to complete a task. Like making coffee. Like finding a resource. Like building a rowboat. PDF, but it doesn't matter - I love the design, I love the presentation. Brilliant.
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