Blogs: A Global Conversation
James Torio,
Sept 15, 2005
Pretty nice Master's Thesis on blogs, the business of blogs and blogging as conversation. While it doesn't really break new ground (the survey, in which I think I participated, adds very little), and while the range of resources consulted could be wider, the essay nonetheless offers a good introduction to the topic and is written in an engaging and well-informed tone. I especially enjoyed the third chapter, 'Word of Mouth', which traverses some conceptually difficult territory with ease and clarity. The same author quite rightly takes Wrigley's to task for their travesty of a blog advertising Juicy Fruit.
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