A Dogged Pursuit
Scott McLemee,
Inside Higher Ed,
Sept 29, 2005
The author takes on a depressing (though entertaining) tour of academic book pricing and marketing before getting to the main point: the use of blogs by some academic publishers, including MIT, Oxford and Cork. You can't write an article about blogs without quoting a sceptic who bases his misgivings on some stereotypical (and incorrect) assumption, and this article has that. It also contains the usual complaint from the other side suggesting that the publishers' blogs are sterile and don't connect with the reader. Maybe so - people ten d to be interested in issues or personalities rather than the output of a given publisher. But still, you have to agree, it's better marketing than having a publicist reading aloud from a catalog at a conference.
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