Content-type: text/html Downes.ca ~ Stephen's Web ~ Publishers Envision Magazines As Brands"

Stephen Downes

Knowledge, Learning, Community
Shades of Naomi Klein! This article argues that magazines need to treat themselves as brands, not publications. This means that magazines will branch out into other industries. Educators should not think that they are immune from this trend: imagine not only driving schools branded by Car and Driver magazine, but geography classes offered by National Geographic, business schools offered by Fortune, and more.

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Last Updated: Nov 04, 2024 3:01 p.m.

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