Maritz Announces Launch of Maritz Learning
Maritz Inc.,
Nov 30, 2001
Maritz, a U.S. company that offers marketing research, travel, and performance improvement services, announced the launch of a new e-learning initiative. This comes after its recent acquisition of Librix Learning. What's interesting about this press release (aside from the fact that it adds another player into the fragmented elearning marketplace) is the way Maritz identifies three levels of blended learning: first, mixing and matching of learning delivery techniques; second, techniques for tracking and measuring training and performance; and third, techniques for integrating learning initiatives with performance improvement strategies.
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