I thought at first that the subtitle read, "A Battle of Nerds," and while my eyesight may have cleared, the allusion remains. Because in many companies or educational institutions, a champion emerges - the 'nerd' - with a plan to build a dedicated learning system or learning content. I know; I am that nerd. And building can in some cases be the way to go - if the product you need doesn't exists yet (as has been the case with me), if you are creating proprietary content, or if you aren't willing to pay the off-the-shelf price. But sometimes, when your needs are sufficiently generic (and when the product can be customized), it makes more sense to buy. Either way, advises the article, calculate all the costs. Sound advice for all of us.
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