Reuters Video to Get Mass Distribution
Elinor Mills,
CNet News.com,
Dec 21, 2005
This is much bigger news than may at first be anticipated. "International news agency Reuters is launching a pilot program on Tuesday that will allow blogs, news organizations and other online publishers to show Reuters news video on their Web sites." So far as I can judge, the content will be free, though an advertisement will show prior to the newsclip. What we have here is the thin edge of the wedge - a huge shift from the locked-down approach to content access that has characterized previous online journalism efforts. I've applied for the pilot (on one of my other sites; this isn't an appropriate venue) and will keep an eye on the program as it evolves.
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