Classical Music Goes New-School on Web
T.J. Medrek,
Boston Herald,
Jun 15, 2006
Can educators learn from classicial musicians? "But savvy classical music marketers are discovering that if you want to attract young people, you've got to go where they are. Thus MySpace is becoming a valuable marketing tool for some of today's biggest classical stars - and is poised to be even more important as young musicians promote their own careers." Or can they learn from Hollywood movie producers? Why is it so hard - and so controversial - to tell educators to take learning to where the (potential) learners are?
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