Advertisers: You're Next
Jeff Jarvis,
BuzzMachine,
Jun 26, 2006
I don't want to miss pointing to this item on the decline of the advertising industry, taken from presentations at a recent conference in Cannes. The article is ripe with advice for educators, particularly those who are invested in large or slow educational institutions. Trust me. And changes may be closer than you think: "For a decade the marketing world has been wondering when the digital revolution would finally cut into networks' upfront payday. The smart money says this is shaping up to be the year, and TV's take could be down as much as $600 million." And what's happening in media is happening in learning.
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