CNN Backs Off on Sponsorships Bid
Associated Press,
New York Times,
Mar 29, 2002
CNN backs of a plan to sell sponsorships on its "non-commercial" alternative to Channel One, a service that distributes news programming into classrooms. But as one critic points out, CNN doesn't need to sell advertising to make the service worth while. Jim Ritts, president of Primedia Television, comments, "The notion that it hasn't had a commercial purpose from the beginning is laughable. They've been promoting the CNN brand."
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