For online news media, this is almost the right move: use the city newspaper website, which attracts readers, to draw attention to other services, such as courses for readers of all ages and educational levels. Available through Knight Ridder's Real Cities websites, the online courses are accessed through the sites' new "education" channel. The service is currently available only in demo format, and even this is incomplete (I hit a number of 'page not found' errors while browsing the site and the server response time was, um, variable). I also think that the pricing scheme is unreasonable: "Our Earth" is priced at $20 per month or $25 per year, far too much to be charging for short-term access to digital content.
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