I was all prepared to rake this one over the coals. After all, I have been reading the comments on IT Forum for the last month, and it seems like Yet Another Attempt to impose order on a messy discipline. But I hadn't read the paper, so I held off linking to it here. Good thing. It is actually a pretty good paper, if you take it at face value, as an analysis of the various aspects and dimensions of eductaional theory (or, instructional design, or...). But I would still resist it as an attempt to reorder and reframe the discipline. There are some fundamentals to address first.
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