Hm. I have a general scepticism of attempts to create a cultural theory of anything, much less of something so ephemeral (and branded) as YouTube. The article says, in essence, that youTube is a hybrid media space that serves as a meeting place for amateur curators and creators. YouTube is valuable because you can embed and distribute videos in social networking sites. With Flikr, it allows people to record the world using devices they carry around with them; this transforms them from passive observers at an event to active participants. Users capture media, remix media, and exchange media in social networks (the nature of which, unfortunately, resists diversity). All of this is more or less correct; none of it really characterizes anything like a cultural theory.
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