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Jun 10, 2007
TonNet questions the 'top 15' lists provided by Technorati and eBizMBA, lists which are, of course, completly different. What was interesting about eBizMBA was that it combines rakings from various tracking services. So of course I was curious to see how my site was viewed by these various services. Here's the result (ranking in brackets) at SiteExplorer, Snapshot (151,759th), Quantcast (312,342th), and Alexa (119,548th). I don't use Feedburner. Technorati ranks me 4,112 (interestingly, that's a drop of 1100 since yesterday!). The result is that the traffic statistics are essentially fictions - there's a wide variety among the services and none of them comes close to estimating the actual number of readers. All of these services offer ways to make your data 'more accurate' by letting them track your readers - and I suspect your 'more accurate' traffic is significantly higher. My view is that none of these services should be taken seriously - their data is questionable, at best, there is an enormous bias toward commercial sites and, even more importantly, sites that subscribe to the ranking service.
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