On the CTV newscast this morning the anchors kept trying to deflect the impact of this by citing 'the bright colours' used on the McDonald's products. What they don't want people to see is that advertising to children is harmful, not simply because it gets them to buy products that are bad for them, but because it distorts the way they perceive the world. I make a special attempt to shun and disparage brands that advertise to children, because I think that their marketing tactics are particularly distasteful. Educators, meanwhile, should be pondering how it is that McDonald's advertising can alter the taste of a carrot.
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