Bebo Boomers Make a Stand
Ewan McIntosh,
The Guardian - Comment Is Free,
Sept 19, 2007
I've begin to see more cases like this, where people are using their contacts in social networks to organize. In this example, students in Scotland are using Bebo to save their schools. There's more. A Facebook campaign forced HSBC to reverse a policy and refund student charges. More on this here and here. And another Facebook campaign convinced Cadbury to restore the canceled Wispa candy bar. These are a welcome switch from the corporate and political advertising campaigns. And we're seeing a financial side to this as well, with services like ChipIn being used to support Beth Kanter's trip to support Cambodian bloggers and the upcoming Future of Learning in a Networked World series of meetings in Thailand, and microloan programs like Kiva actually being oversubscribed.
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