If you had a message you wanted to reach e-learning managers or decision-makers today, what is the one medium you would use to get that message across? television? Newspapers? Magazines? No, according to this article, your best bet is probably the internet (and actually, along with a few similar pubs, you are probably reading the best bet right now (don't you wish you could advertise here?)). "[Business decision-makers] are focused on the task at hand, so that when ads are served to them they're engaged," said Chris Schroeder, CEO-publisher of Washington Post/Newsweek Interactive. "If I'm an advertiser, I want the business decision-makers when they're engaged and making decisions." For Mr. Schroeder, the Web essentially becomes an influencing tool.
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