The Digital Challenge: Are You Prepared?
KPMG,
Sept 30, 2002
This KPMG report lays it on the line: "media companies are focusing too much on encryption and other defensive technologies while failing to develop proactive strategies that recognize and leverage their online intellectual property assets." In particular, "Media companies have so far failed to pioneer new business models that would rob piracy of its appeal. Preoccupied with defending the barricades against pirates, the industry has shown a deficit of creativity and innovation in rolling out products and services that can compete with the pirates." Or to employ the catchphrase I have been using recently: make it easier to buy than to steal. (p.s. the date below is not a typo - I call 'em like I see 'em)
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