This is interesting. We read almost constantly about the need to motivate online learners. I have always had my doubts about this strategy - as I said at NLII last January, maybe the problem is that you're trying to get them to do something they don't want to do. This thinking is reflected in this article about workplace incentives. "Motivating people usually means ‘making them do what you want.’ It is coercive and controlling, and people respond by rebelling." The author recommends removing the incentives and the plaques and to focus on better work. "We are most likely to become enthusiastic about what we are doing … when we are free to make decisions about the way we carry out a task. The loss of autonomy entailed by the use of rewards or punishments helps explain why they sap our (personal) motivation."
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