The questions posed by Masie at the beginning of this column also posed several times at Online Learning 2002, so I sincerely doubt that they originated with him. That said, the observation is valid: many more people are learning informally from the web that formally through online courses. In fact, you - the regular OLDaily reader - are learning informally right now. No tests, no tuition. So it seems, suggests Masie, that we need to "define our arena in the broader sense of both formal and tacit learning programmes." Yes! That's what I've been trying to say. Masie also discusses aspects of customized learning in the same column, observing three trends: upselling through learning, expense reduction by replacing long-duration support calls, and customer loyalty. These make sense to me (when (and if) I write my paper "E-Learning and Strawberry Jam" I will add to these comments (you take this jar of strawberry jam, see, and you add e-learning to it....). That said: it seems to me that customization will probably be best accomplished via the selection of resources than via the creation of a single resource that can be transformed. Why? In a few words: the former is a much simpler system to set up.
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