Good article about the concept of - and value of - structured content. This is the thing people overlook when they decide that a content management system is the thing for them. Yes, it will do a lot for you - but you have to begin to look at your content differently. You may need new tools - such as an XML editor - to create new content. Some good advice in the last section of the article: do a lot of hand-holding and especially show people how their content can be re-used if it's structured - people haven't had this capacity before. Be ready for fluid content structures. Don't structure content that doesn't need to be structured.
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