I think there are some good lessons here. This interview with James Maxmin Shoshana Zuboff, authors of The Support Economy, bluntly acknowledges widespread consumer distrust of large corporations and points the way toward a more successful model. "We no longer trust large organizations to serve our needs. On every level, we are experiencing a divisive 'us vs. them' mentality. Now, after decades of being forced to put up with the consequences of corporate indifference... [we] want to be treated as individuals, not as anonymous transactions in the ledgers of mass consumption... [we] want corporations to bend to [our] needs. [We] want to be freed from the time-consuming stress, rage, injustice, and personal defeat that accompany so many commercial exchanges."
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