A very interesting article that comes a bit out of left field. The authors observe that "for any given Web presence, whether intranet or global, the top 500 unique search phrases entered by users represent at least 40 percent of the total searches performed." Thus, the best way to handle such searches is to designate a list of keywords representing these searches and conduct a tailored results page accordingly. Interesting comments near the end about the capacity of metadata to do the same thing: "It's very difficult to enforce metadata standards across a large enterprise... There is not even a consistent way to determine the last time a given Web page was modified."
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