E-Learning is not Important
Jay Cross,
Internet Time,
Oct 30, 2002
"What the vendors had done is take the absolute worst aspects of school and automated them." This and a dozen other zingers highlight Jay Cross's scathing indictment of the e-learning industry. Not only is the 'e' not important, says cross, even the 'learning' is not important. What is valuable is the 'doing'. The purpose of the learning, properly so-called, is to make the doing better. So what's important? Cross looks at Unisys University and Dell's Educate U to show the importance of the learning in the value chain. Improved customer support, better sales force performance - these are the objectives of (corporate) e-learning. But e-learning is useful only if it is used. What happens when a third of employees fail to register for compulsory learning?
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