This is a welcome development: "In the last few months, CBS, Universal Music, Lionsgate, Electronic Arts and other companies have stopped prodding YouTube to remove unauthorized clips of their movies, music videos and other content and started selling advertising against them." Not because I like advertising or anything (indeed, I wonder about using the same technology to remove advertising from unauthorized copies of my work) but because because it lets people use cultural content they way they have always used cultural content - as the starting point, and main ingredient, of a conversation. More,/a> from Google Blog, suggesting that about 90 percent of publishers are taking the 'monetize' option.
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