Reinventing MCB University Press
Richard Poynder,
Information Today,
Nov 06, 2002
It is ironic: a journal publisher founded by dissatisfied academics is now targeted as one of the major causes of the rapid rise in the price of academic publications. This article tells the story of MCB University Press and how it became Emerald Fulltext. "'The outrage over what ... MCB did with New Library World still has not subsided,' wrote Hamaker, adding that the current subscription price for the journal (which had been $80 when Emerald acquired it) is $5,799 for 12 'issues' and 7 'dispatches.'" As a result, Emerald has alienated its readership base. "It seems reasonable to assume that the increased profits are as a direct result of charging more for what's essentially the same product." Yes, but also: the service created by academics continues to be supported by academics, writers who do not know or do not care how much the journals are charging for their contributions.
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