Interesting thesis, steeped in Frege and logical positivism: "as a result of its unlimited power of hypertextualisation, the Web is largely 'self- referential' (or 'connotational'), and that the borders between fictional and 'true' or 'verifiable' worlds are thus much more difficult to determine." The author as a consequence argues that a "new pragmatics" of the web must be taken into account, where by "pragmatics" he means "on-line linguistic and semiotic practices [leading] to new human behaviours." Take, this, add RDF, and what you have is my own understanding of web semiotics, more or less.
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