If any company would have the inside track on search engine optimization (SEO), it would be Google. This article, a review of Google's suggestions to potential purchasers of SEO services, concludes (with me) that the company is offering generally sound (if generic) advice. That, of course, does not prevent the flurry of commentary (see the links at the bottom of the article, some of which no longer work). Google's advice is located here.
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