A dozen or so weblogs have cited this article from The McKinsey Quarterly, a consulting company's business journal. Though the six principles merit attention, I don't agree with all of them as stated. For example, instead of saying "The transformation to a bottom-up culture needs help from the top" I would say "the top should engage, rather than obstruct, the bottom-up culture." Or instead of saying "The best uses come from users-but they require help to scale" I would say "The best uses come from users, but these must be allowed to propagate." The point is the same but the emphasis is different. See also Derek Wenmoth for a pretty good summary.
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