A nice contrast with the article that follows: six principles from IBM staffers on the business value of social software (they also become, on translation, six principles on how to best use collaboration software): "1. Find: people, places, information... 2. Validate: people especially... 3. Direct dialogue: with customers (and suppliers), internal and external.... 4. Capture information... 5. Connections: spread internal innovation widely and rapidly... 6. Communities: increase staff morale and retention through a sense of belonging and recognition."
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