Google has announced that it will begin a new targeted advertising system. There are the predictable concerns about privacy, and I share at least some of that caution. But I cannot consistently require that both (a) advertising that I view be useful and relevant to me , and (b) advertisers know nothing about my interests and preferences. Since I don't actually mind useful ads (it's half the reason I read tech journals) then I don't allowing advertisers to watch a bit as I go about my work. Provided, as is suggested here, that I am in control of that interaction. More from the Google Operating System blog.
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