So you provide a website with a variety of services for your library. It turns out that most students have no idea what your links mean. You have two choices: you could teach every student in the university the nuances of library jargon, or you could change your link titles. This article doesn't explicitly recommend one choice or another, but I think your direction is clear. After all, when 100% of participants chose "E-Journals" instead of "Databases" in order to "research journal or magazine articles" then you have a long uphill battle against common sense to try to train them to use your vocabulary.
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